Setting The Standard… in Jewelry Trade Advertising

hordad Hord Crystal has been the top supplier of rhinestone chains and findings for over 70 years.

This year, in various jewelry publications, we featured their excellence in series of full-color trade ads spotlighting some of their beautiful pieces… with high-quality photography and copywriting that truly depicts their high standards as well as our commitment to rich design.

Copywriting: Victoria PazienzaDesign & Photography: Lysa Marzocchi



A Refreshing New Design Brings A Healthy Response


A healthy lifestyle begins with a happy mind and a healthy diet.

Jala, meaning water, is a core element of Ayurveda helping the body reach its proper equilibrium. The owners of Jala Artesian Mineral Water – a clean, naturally filtered pure springs located in Massachusetts – came to us in early 2016 looking to re-design their water bottle label.

Challenge: To approach the retail market with a fresh, original look in bottled water that resonates with the health conscious and holistic minded.

Marketing the design: The lotus flower art – which is symbolic of purity in body, speech and mind – was designed to represent balance.  The soft lavender, green and light blue colors were chosen for their calming effect while copy points were targeted to represent the healing benefits of Jala’s Artesian Mineral Springs.

The new label will appear on all Jala Artesian Mineral Water Bottles in retail stores in the near future.


CLIENT SPOTLIGHT: Teknor Apex Garden & Lifestyle Photo Shoot

apexcollageRecently we had the opportunity to take some nice garden and lifestyle photos for Teknor Apex’s garden hose division. The weather that day was perfect; bright and sunny blue skies. We took a numerous amount of photos – and a variety of garden hoses from Apex’s Soil Soaker and Sprinkler hose to their very popular Reel Hose. We even used Lysa as one of our models. The resulting gallery of photos will be used on sales literature and on Teknor Apex’s garden hose division website.





UniqueLogoWe’ve had a few highlights this year and one was having the opportunity to work with a new client, Unique Sheet Metal LLC – A partnering company of Arden Engineering.

photoshootLocated in Pawtucket, Rhode Island, Unique Metal is known for serving the New England sheet metal fabrication industry for 31 years. They also handle installation for several of their customers.

In response to the growing need within their market, they asked us to create a few sales sheets for their fabrication and installation divisions. In creating the sheets, we scheduled a few photoshoots. One at their factory in Pawtucket and the other on a job site in Massachusetts.

The two sales sheets are creative yet descriptive of Unique’s specialty services.With photography that depicts their quality of work and expertise they can use these sheets as handouts to customers at industry shows,  sales meetings and company mailings.sheetsbuildIn addition to the sheets, we also helped create a sign for the front of their building. It was truly a pleasure working with the folks at Unique Sheet Metal LLC and we look forward to the opportunity of working with them again in the near future!

For More information on our services, please call us at 401-725-2161 x13 or email us at

Behind The Scenes: A Fashionable Photoshoot

ImageRecently, Silver Fox Studios was commissioned by Whiting & Davis Company to facilitate, organize and art direct a photo shoot to launch their new collection of fine jewelry.

Coordinated and art directed by Vicky Pazienza with graphic designer Lysa Marzocchi, and also help of make up artist Mariolga and models Kara & Kim, the day of the shoot was a success!

W&D President Darrin Cutler, with sales manager, Leila Teixeira, were on the set to help ensure the jewelry’s high quality and creative design were captured by the photographer.

All in all the team worked well into the day to create a photo shoot that will help launch and brand Whiting & Davis’s new look into the industry with print and web media!

Model Kara waiting for her close-up while Kim gets made-up by Mariolga.


Lysa sorting through wardrobe; Fred and Vicky reviewing the shoot.


W&D’s Darrin Cutler & Leila Teixeira pose with model Kara.

LONGFELLOW’S WAYSIDE INN: History, Dining and yes…even Ghosts!

While all of us at Silver Fox work very hard day-t0-day on advertising and graphic design projects it is certainly part of our lives to enjoy family time. Every year we make the annual trip to Sudbury, Massachusetts to visit the lovely Longfellow’s Wayside Inn and this year we did so around the Christmas holiday.

America’s oldest operating inn, Longfellow’s Wayside has been showing hospitality to travelers since 1716 and was run for generations by the Howe family until 1861. Originally known as Howe Tavern with innkeeper David Howe, it was later passed on to his son Ezekiel (a Lieutenant Colonial who led the Sudbury Minute and Militia to Concord center at the beginning of the Revolutionary War on April 19, 1775) who then passed it on to son, Adam, in 1796, who in turn handed it down to his son, Lyman, in 1830.

In 1862, Henry Wadsworth Longfellow visited the inn and was so inspired by the atmosphere and beautiful landscape, he wrote a series of poems on a group of fictitious characters that regularly attended the old Sudbury tavern. The poems were published in 1863 as the Tales of a Wayside Inn. Innkeeper Lyman Howe was the inspiration for “The Landlord’s Tale,” more widely known as “The Midnight Ride of Paul Revere.” Hence the name was morphed into “Longfellow’s Wayside Inn”.


What we enjoy so much about the inn is its quiet charm and quaint cozy ambiance. Dining in one of their little rooms, complete with old hardwood floors and warming fireplaces, is a bit like dining in the colonial days. The Inn serves lunch and dinner and the food is a tasty treat to the palate.


Along with it’s important history, the Inn even has its own supposed ghosts. According to the Inn, “reports of unexplained foot steps, soft music, and perfumed scents have led some people to believe that our “ghost” is the last Howe innkeeper’s sister, Jerusha. Jerusha was born in 1797 and died in 1842. While living at the Inn she occupied rooms 9 and 10, and most reports of a mysterious presence have come from houseguests who have stayed in those two rooms!” Even if this isn’t true, the kids love to take adventures around the Inn to see what mysteries they can unravel!

After a hearty meal, we spend time walking the lovely grounds and sites nearby such as the Martha-Mary chapel and the Grist Mill. Or on occasion, we will venture out to nearby historic Concord to Minute Man National Park and other historic landmarks in the area.

There is so much more history that surrounds the Inn that we cannot mention it all here. For us the Inn is not only about our own personal family tradition but also about America’s rich history and how proud we are to be living in such a wonderful country!

To visit Longfellow’s Wayside Inn for dining or staying, or any of the local historic sites, visit their website at:

The Art of Tradition…

As many of you know, Fred stands very strong on the values of tradition both in his personal and professional life. Even in the 32 years we have been in business, he has always kept certain traditions alive. One tradition that we have been enjoying for the past several years is our monthly visits to the Providence Art Club (and there we are seated in the famous Cabaret Room for lunch). As an illustrative artist himself, Fred became a member to support other local artists.

Located on Thomas Street in the heart of downtown Providence, surrounded by steep hills and brick sidewalks, The Providence Art Club evokes old fashioned charm for its visitors. It was founded in 1880 by 16 men and women as a way to appreciate the art of the local community and within a month they had already enlisted 128 members. Since then, membership has grown and the Providence Art Club has maintained its important place in the Providence art community.

What we love so much about the Providence Art Club is the ambiance. When the heavy wood door opens you are brought instantly back to a moment in time where artists and scholars lingered and socialized over Brandy and a good cigar. With its low ceilings, dark wood trimmings and walls bordered with painted silhouettes of past members you cannot help but feel like you are living a little bit of history.

Though the Art Club has grown and expanded considerably since its beginning, amazingly enough the inner decor has kept much of its originality. The Green Room (shown left, circa 1920-30) still looks very much the same even to this day. And the dining area, once serving Johnny Cakes for lunch (still a tradition at the Art Club) now serves a full lunch and dinner with some of the most delicious entrees. A brand new, state-of-the-art kitchen along with a fabulous chef, ensures members a truly wonderful dining experience they can look forward to coming back to time and time again.


However, it’s not just the food that brings members back…it’s the total package. Every inch and corner of the Art Club could be photographed and made into a postcard. Rich leather chairs, burning fireplaces and beautiful art hanging everywhere leaves you tempted to skip work and spend the rest of the day basking in its atmosphere. The Art Club has ongoing gallery showings of various local artists as well as several events where artwork can be viewed and purchased. From abstract to realism art, there is much to see at The Art Club.

General Manager, Seb Borges (pictured with Fred right) is diligent in maintaining The Art Club’s personality as well as its prominent standing within the art community. And its members, like Fred, are an important part in keeping that tradition alive. What is really the most treasured experience is taking a break from a busy work day and escaping to a place that brings you back in time. A place when cell phones didn’t exist, and you could sit back and enjoy a tasty lunch and rich conversation. This is one tradition we hope to keep for many years to come.

For more information on the Providence Art Club, visit their website at: