A Refreshing New Design Brings A Healthy Response

jala

A healthy lifestyle begins with a happy mind and a healthy diet.

Jala, meaning water, is a core element of Ayurveda helping the body reach its proper equilibrium. The owners of Jala Artesian Mineral Water – a clean, naturally filtered pure springs located in Massachusetts – came to us in early 2016 looking to re-design their water bottle label.

Challenge: To approach the retail market with a fresh, original look in bottled water that resonates with the health conscious and holistic minded.

Marketing the design: The lotus flower art – which is symbolic of purity in body, speech and mind – was designed to represent balance.  The soft lavender, green and light blue colors were chosen for their calming effect while copy points were targeted to represent the healing benefits of Jala’s Artesian Mineral Springs.

The new label will appear on all Jala Artesian Mineral Water Bottles in retail stores in the near future.

 

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